Exhibition Planning Timeline: Organize Your Exhibition to Success

Exhibition Planning Timeline

When it comes to a successful trade show event we cannot just have one factor, but all the little elements combined together makes an event successful. Be it your eye-catching trade show booth design or your expert trained staff that is very efficient in sales, all the small intricacies of your exhibition layout is essential in its own way and contributes to the success of the event. However, all this requires proper planning and setting up definite goals and objectives that are essential to be considered much before the trade show event.

Setting up your goals and objectives from the trade show event is the first step that you take to ensure a successful event. It is followed by the exhibition stall ideas, giveaways and follow–up. Evert little element of execution has its own role to play and is important in the success of the overall exhibition.

Have you ever wondered about how to plan a timeline or organizing your exhibition? If you are looking for some ideas as to how to plan your exhibition timeline then this blog is for you. Let us describe some of the ways in which you can do planning for an exhibition for it to be successful.

12 months before the event


  • Research and identify the best suited exhibitions for your business. Not all the trade shows are worth your time and money. Research on the demographics, budget analysis and other factors to identify which are the exhibitions that can give you a good return on investment.
  • Develop your trade show budget for all the elements that you would be spending in. Identify the registration fees, budget for your reliable exhibition stand builder, travel, staying expense and more.
  • Request show statistics from event organizers. Figure out past attendee numbers and their profiles.
  • Determine what can you plan that can complement your marketing and sales strategy.

9-12 months before the event


  • Establish your goals as to what do you want to achieve through the trade show event. Whether it is promoting your brand, attracting new customers, gauging your competitors or more, just make your goals clear. By defining measurable goals you will be able to analyze how successful you have been in your event.
  • Establish show objectives like number of sales, generated leads, new partners and publicity etc.
  • Analyze exhibition stand requirements as in what all will you need in your stand. Depending upon your show objectives figure out if you will need an enquiry desk or TV screen and contact the exhibition stand builder accordingly.
  • Identify the suitable space for your exhibition according to your budget. This will hugely impact the success of your exhibition and ROI.
  • Register and reserve your stand space around 9-12 months before the show to ensure that you are able to choose an appropriate location.
  • Mark your calendars with deadlines and balance payments.
  • Begin your pre-show marketing activities on social media and other platforms.

6-9 months before the event


  • Select your reliable exhibition stand builder and start the designing of your trade show booth. Choose the right vendor that can create your vision into reality. If you are able to find a good exhibition booth builderat the same venue as that of your fair, it will save you a lot of money and effort. There are several benefits of having a local custom exhibition stand contractor some of which include saving on the transport and less wear and tear of stand due to transport.
  • Sharpen your marketing activities like email campaign, advertising, promotional giveaways etc.
  • Get ready for show distribution by beginning to design and print marketing material. 
  • Develop the appropriate content for your exhibition staff to communicate on the show.

3 to 6 months before the event


  • Manage staffing requirements and execute staff training sessions for the exhibition.
  • Contact transportation companies.
  • Go through your exhibitor manual carefully and take note of necessary details like payment deadlines, discounts, rules and regulations.
  • Check travel and accommodation opportunities.
  • Plan for live demonstrations and presentations.
  • Place orders for brochures, leaflets and other promotional material you would be needing at the show.

1 to 3 months before the event


  • Finalize your exhibition stand design and get all your exhibition stall ideas rechecked. Ask your best exhibition stand contractor if you can have a pre-look at the exhibition stand in-person or through a photograph via email. Make any last minute amendments if required.
  • Finalize shipping arrangements if required.
  • Schedule meetings with distributors, clients and other businesses for the show.
  • Distribute exhibition plan to staff and plan your first pre-show meeting.
  • Conclude the lead-fulfilment plan including follow-up emails, customer lead forms and more.

1 to 2 weeks before the event


  • Complete final session of staff training and rehearse sales messages.
  • Confirm the shipping arrival dates for your related goods.
  • Test all audio-video equipment thoroughly.
  • Assemble a trade show survival kit that includes: Marketing collateral, necessary stationary, first aid box, necessary tools and important contact numbers.

Recommended reading:

How Trade Show Booth Displays Dubai Helps To Increase Returns?


How to Choose the Best Exhibition Booth Builder in Dubai

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