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Participating in trade fairs as an exhibitor is crucial to a company’s marketing strategy, whether it be a multimillion-dollar corporation or a tiny start-up seeking to break into the market. However, running a trade show exhibit is not a simple operation. A trade show management company, which also works as an exhibition stand manufacturer in Dubai, has several specialists who help in executing its plan. Arranging an exhibition is a significant undertaking that calls for particular preparation, attention to detail, determination and persistence.
The following are a few tips, tricks and recommendations one should follow as a trade show booth builder:
Even though it can look simple, creating a master list of tasks and due dates is an essential initial step in event preparation. When you have everything you need, it is simpler to group objects into groups like demo, staff, or booth. Check the event website to see a checklist and due dates. It is probably best to do this in tandem with your exhibition stand manufacturer.
You want your booth displays and signs to be engaging and appealing. Consider your custom trade show booth from the viewpoint of a visitor or someone unfamiliar with your product or service. Consider whether the messaging provides a detailed explanation that leaves an impact in the minimal possible terms. Keep your signs straightforward since they will be more likely to draw attention and stop people in their tracks. Many trade show management teams use this to increase their chances of exposure.
If a lead is not followed up on, it is worthless. Specify the procedure for contacting contacts, including who will be in charge of following up and how leads will be distributed among team members. The week after an event, while talks are still new in everyone’s memory, is the greatest time to contact leads. Set a time limit for follow-up as a result, such as no later than a full week following an occurrence.
Polo shirts with logos are ordinary. Consider spicing up the staff uniforms, whether it is with a splash of colour or a unique item, if you truly want to stand out. Try to be part of the display for trade shows (not in a literal sense), but rather as a part of the whole package.
Employ people who are outgoing, eloquent and knowledgeable about your product to work your booth. Note: Even for industry veterans, be sure to give training and discussion points. Employees should be enthusiastic and focused; they should start interacting with clients and potential clients right away.
Establishing a lead retrieval procedure is essential since it is well-known that trade exhibitions can be a goldmine for sales leads. It is advisable to hire portable scanners, which are frequently provided by the company organising the event (or via a contracted service). Rent more than one scanner if you anticipate a regular stream of customers; otherwise, your team will be continually fumbling for the one scanner. After that, be sure to enter all of your contacts into your CRM program and designate them as leads from that particular show. These are the basics of trade show management that not a lot of people follow.
