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The exhibition show industry is extremely competitive and quite dynamic. Industry modifications and new trends are quite natural and with new exhibitors coming in large numbers, the competition is likely to get more intense. Thus, exhibitors must look for inventive ways to capture the attention of visitors and leave a strong impression. Choosing the right type of stand is one of the effective ways exhibitors improve their brand appeal at the venue. Double-decker stands developed by a credible exhibition stand builder have emerged as a great option for exhibitors. The multi-level structure enables them to have a strong visual appeal and a dominating presence on the exhibition floor. In the following sections, let us delve deep into the double-decker stand and understand its multifarious advantages.
Since visitors have so many booths to choose from, they would hardly take a second look at your booth if it’s too generic and dull. Hence, making a profound first impression is quite crucial. Choosing a double-decker stand will make your booth unmissable because of its notable size, architecture, design, and space utilization. Moreover, these stands are visible across the floor and would make it easier for visitors to find your brand. Additionally, it would impede the visibility of all the competitors in your surroundings who go for smaller stands. You can effectively set your booth apart from the rest and make your brand more memorable.
Only seasoned exhibitors understand the value of space at exhibition shows. Double-decker stand allows you to maximize the use of the allotted space and increase the booth’s footprint. With more space, you can effectively maximize your display area and add new features to improve the overall brand appeal. In double-decker stands, you would have enough space to ensure comprehensive product demonstration, interactive visitor experience, slideshow presentations, etc.
Since you have enough space in your exhibition booth, you don’t have to fit everything in a small area. You would have two levels and you can effectively create separate zones for meeting rooms, lounge areas, expansive product categories, etc. It will give a more spacious and organized look to your booth, which you can use to create a visitor-friendly atmosphere. You can use the free space to facilitate useful conversations between your teams and the visitors.
In double-decker stands, you can add more imaginative design concepts that help you improve your first impression. With so much space, you can afford to scale your design elements and increase the number of displays to upgrade your brand messaging. With an added height, you can strategically put your display at the top as well to help the visitors see your brand from afar. With flexibility in strategic design elements, you can make your booth suitable for events that receive high commotion.
A double-decker stand sends a powerful message to visitors about brand authority and marketing capability. It also makes a positive impression about the credibility of your brand. It indicates that you have made a good investment on the stand and you are here to make a difference. If you remain serious and professional about your presence, visitors are more likely to take you seriously.
Since exhibition events are not just about making profits and getting leads, you can also make great associations using a double-decker stand. First of all, it makes a strong impression so many competitors, investors, clients, and visitors get interested in your brand. Secondly, since you get private meeting rooms here, you can easily converse with them in a professional and relaxed environment.
Investment in a double-decker stand is an investment for the future, it will lift your brand value and identity manifolds. Furthermore, it can fetch you high-value investors and clients that can completely transform your business growth. Moreover, partnering with a credible exhibition builder also gives you durable booth components and warehousing services. Using these services, you can easily disassemble the stand, store it, and then reuse it in future events. Thus, it can become a one-time investment with multifaceted profitable opportunities in the future.
In a great pool of vying exhibitors, differentiating your brand can become an arduous task. However, choosing a double-decker stand can intrinsically transform your exhibition show appearance. It enhances brand visibility and provides an ideal platform to improve market image, form profitable associations, and get good leads. Hire a dependable exhibition booth contractor and get complete booth-building solutions. A professional builder gives you personalized solutions in a stress-free manner so that you can focus on more high-yielding tasks.
