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An exhibition booth must look like your store, including all your brand’s aesthetics and colours. It is likewise necessary to select consistent event themes in multiple shows to ensure brand recognition and recollection. However, as visitors have a lot of booths to select from, you must put effort into completing your stall to stand out.
To get a competitive edge, you must offer something unique to the visitors and make your exhibition stand design compelling and attractive. The uniqueness of your exhibition booth can come from giveaways, design elements, gamification, effective use of technology, interactive displays, etc.
In this blog, let us briefly discuss some essential features you should consider for your exhibition booth. Using these features can enable you to produce an emotional response from the visitors and facilitate a call-to-action.
Different exhibitors employ different tactics to make themselves look distinct and visible. You can use your creative imagination to find a feature that complements your brand and pleases your visitors. However, there are some standard features you can include to get higher visitor traffic and brand visibility. Let us explore these features in detail in this section:
One of the basic strategies you can employ in your booth is to make it brighter. Using visually striking colours instantly captures the visitor’s attention and makes your booth more visible. Moreover, you can use high contrast to highlight specific aspects of your trade show booth. For example, you can use intense colours to accentuate displays and your products.
While choosing colours, you must be careful as too less and pastel colours create a dull atmosphere and too bright to dominate the audience. Professional display stand manufacturers or builders recommend using the 60-30-10 rule. Practising this rule means applying primary colours to 60 per cent of the space and secondary colours to 30 per cent of the booth areas. The remaining 10 per cent would be reserved for accent colours, which you can apply to your text and graphics.
When designing an exhibition booth, it is necessary to remember that sometimes less is more. Throwing too much stuff in your exhibition booth dominates the audience, making them lose interest in your brand. Instead, carefully select your products and features and maximise open spaces to your advantage. Experts believe at least 40 per cent of the booth area should be empty.
The empty spaces or corridors allow visitors to walk about freely and have a look at your product. Acceptable spaciousness is also crucial to facilitate conversations between your staff and visitors. Removing clutter also gives a more professional and organised look to your exhibition booth. In extra spaces, you can also create zones for presentations and product demonstrations.
If the visitors are staying at your booth for quality time, they will be more interested in your brand products and services. Therefore, it is essential to work on visitor experience aspects and include elements that enhance them. Exhibitors have become profoundly creative with their exhibition stand ideas. To get a competitive edge, it is critical to stay ahead of the curve and adopt fresh strategies.
Interactive displays and presentations are standard features that many exhibitors use. You can also incorporate AR-VR technology to take visitors’ experience to another level. You can also include product demonstrations and practical screening to showcase the real-time application of your product. Set up large LED screens to offer visitors promo videos and glimpses of the upcoming products.
As an exhibitor, you must create a professional and lively environment in your exhibition booth. Using appropriate lighting subtly adds value to your exhibition design and improves its overall aesthetic appeal.
Lighting is also an important tool to raise the visibility of the texts, graphics, products, and messaging. You have many options to choose from in lighting, and you must make the choice depending on the booth design. You have options such as accent lighting, ambient lighting, spotlight, hanging lights, strobe lights, gobo lights, etc.
To add to the level of fun in your booth, you can include games, gifts, and giveaways. It is important to creatively include brand elements in all the games and giveaways to improve brand recall. Including gifts and giveaways also helps you connect with the customers in a better way.
However, refrain from using repetitive and irrelevant giveaways that do not create any impact. If you are not sure about physical gifts, you can choose to give free Wi-Fi as well. Apart from that, including special offers and discounts can help you create a special buzz at the venue.
As an exhibitor, your entire trade show performance revolves around selecting the right booth design, size, and features. At exhibition shows, you have little time to attract and engage visitors. Thus, it is imperative to include features that make your booth stand out and attract high footfall. The blog explores features that you can use to make your booth look different and pleasing.
Contact a reliable exhibition builder in Dubai and select the appropriate size for your booth that gives you more flexibility in selecting features. With more touchpoints and features, a large booth enables exhibitors to optimise visitor engagement comprehensively.
