Planning for an event can sometimes be overwhelming as you have to take care of a lot of things like the selection of the show, space booking, location of your stand, planning the exhibits and other things related to them. There’s a lot to do before finalising the stand design.
Keep the following things in mind while you exhibit.
- Don’t compromise on the stand design
Exhibitor sometimes does not recognise the hidden value of a professional stand contractor. After investing all the money in an unprofessional booth, arranging logistics, booth personnel and free giveaways, their vision is completely lost. So your stand design should be curated carefully and it should serve critical functions like enhancing your brand image and attracting your prospect. The marginal savings by compromising the quality of design will result in a huge loss. Plan everything and allocate proper budget for each section like stand design, presentation, booth personnel and free giveaways.
- Losing focus of the exhibit
On the trade show floor, you are surrounded by many fancy looking stand design from various exhibition stand companies in Dubai. This is where the risk lies, the risk to implement your marketing objective through the design.
The design, shape, colour, structure and all the other element must elevate your brand and highlight the product and services of your company. Sometimes your designs are very attractive but it fails to solve the purpose of your exhibit. So ensure you never lose the focus of your exhibit.
- Engage through their senses
Exhibitions are like the battle ground for every exhibitor where they are vying for the attention of their visitors. Exhibitors use stand design as one of the primary tools to seek attention from their prospect. So be creative in your approach and use senses of sound, smell, taste and touch. It will help you in creating unique and unforgettable experiences for the attendees.
- Curating the best possible stand design
Preparing for an exhibition is a daunting task. Exhibitors look for the best design to present the required information in the best possible manner. So, curate the stand design carefully and select what you want to exhibit in your booth. It shouldn’t look like as if the information is overstuffed, it should be limited as per the size of your booth. Only put that much information that can be easily understood by the visitors.
- Reinventing the wheel
Many exhibitors keep on experimenting with the design and strategies. This might not be the wisest step as it will cost time, energy and money. The result would be that your exhibit objective won’t be attained.
So when you follow a certain style or basic layout and it works for you, stay with it. Use it repeatedly and incorporate a new strategy after each experience. All these things will help you to attain your business goals.
Triumfo Exhibition Organising LLC is a leading exhibition stand builders in Dubai, offering complete stand construction services for the event. We are into this industry for a while and can attain objectives for the clients. We are based in UAE. We create innovatively and eye-catching exhibition stands. Call us for the next exhibition stand design in UAE.